A freelance website
IT is widely known that content is king, and yes you read it correct.
1)Keep your content as consistent as possible.
2)choose your niche, that you will want your audience to read.
3)Develop the articulate the content around your niche
4)keep learning on a regular basis and explore various mode through which you can reach your content.R
Definitions and visualisations of the cycle vary – one of the best graphics I’ve found this is this one from communications agency Fusion Spark.
Essentially, the cycle describes the entire marketing process, from initial contact through to nurturing ongoing client relationships.
Here we look at each of the steps in the cycle and how you can use it to improve your own approach.
1. Research and insight
In this stage, you dig deep to find out all you need to know about your prospects. What interests them? What are their challenges, and where do they go to seek out solutions to them? How can your offerings help them?
Make use of surveys, research and analysis from outside sources, as well as your own insights, for instance from your social media (which can provide very usefull data to inform your content strategy.
2. Goal setting.
What are you trying to achieve with your content? Do you want to attract visitors to read more about your solutions? To sign up to events? To consume your whitepapers or other thought leadership? How will you nurture contacts – do you have a content plan that will move them down the funnel? How will you measure success?
3. Content strategy.
Developing a content strategy is the process of planning, creating, distributing and measuring content in all its online forms to achieve predefined business and marketing goals. … A good content strategy always requires good planning
4. Create content
SEO is a key consideration, but never forget that you’re writing for your readers, not for search engine spiders. Your content must be relevant to your target audience. Of course, online visibility is essential in getting your content to your reader
Finding high-quality, pertinent content produced by others and sharing it online is a great way to supplement your own content production. The need to share regular content can be overwhelming – consider curating others’ as a way to reduce the pressure.
How do you plan to disseminate your content? There’s no point publishing high-quality content if nobody sees it. You need to maximise engagement with your content marketing to make the production process worthwhile